Books by Robert W. Palmatier

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Marketing

Marketing

Based on First Principles

Robert W. Palmatier
Paperback
Published: 2025
Marketing

Marketing

Based on First Principles

Robert W. Palmatier
Hardcover
Published: 2025
Marketing Strategy

Marketing Strategy

Based on First Principles and Data Analytics

Robert W. Palmatier
Paperback
Published: 2021
Marketing Channel Strategy

Marketing Channel Strategy

An Omni-Channel Approach -International Student Edition

Robert W. Palmatier
Paperback
Published: 2019
Marketing Analytics

Marketing Analytics

Based on First Principles

Robert W. Palmatier
Paperback
Published: 2022