Harvard Business Review Entrepreneur's Handbook : Everything You Need to Launch and Grow Your New Business

(Author) Harvard Business Review
Format: Paperback
22.99 Price: £20.99 (9% off)
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Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the HBR Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: your actions can make or break your business. You need to know the tried-and-true fundamentals-from writing a business plan to getting your first loan. You also need to know the latest thinking on how to create an irresistible pitch deck, mitigate risk through experimentation, and develop unique opportunities through business model innovation. The HBR Entrepreneur's Handbook addresses these challenges and more with practical advice and wisdom from Harvard Business Review's archive. Keep this comprehensive guide with you throughout your startup's life-and increase your business's odds for success.

Information
Publisher:
Harvard Business School Press
Format:
Paperback
Number of pages:
304
Language:
en
ISBN:
9781633693685
Publish year:
2018
Publish date:
Feb. 13, 2018

Harvard Business Review

Harvard Business Review is a prestigious publication known for its insightful articles on management, leadership, and business strategy. Founded in 1922, HBR has published groundbreaking research and analysis by leading experts in the field.

One of HBR's most notable works is the article "Marketing Myopia" by Theodore Levitt, which introduced the concept of focusing on customer needs and wants rather than products. This article has had a significant impact on the marketing industry and is still widely cited today.

HBR's literary style is clear, concise, and data-driven, making complex business concepts accessible to a wide audience. Their contributions to literature include pioneering research on topics such as innovation, organizational culture, and decision-making.

Overall, Harvard Business Review has had a profound influence on the business world and continues to be a leading source of knowledge and insights for professionals in all industries.

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