How to Win Friends and Influence People
(Author) Dale CarnegieOffering advice on how to get out of a mental rut and make life more rewarding, this work teaches readers how to: make friends easily, increase popularity, win people to a way of thinking, win new clients and customers, become a better speaker, and, arouse enthusiasm among colleagues.
Dale Carnegie
Dale Carnegie until c. 1922; November 24, 1888 – November 1, 1955) was an American writer and lecturer, and the developer of courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Born into poverty on a farm in Missouri, he was the author of How to Win Friends and Influence People (1936), a bestseller that remains popular today. He also wrote How to Stop Worrying and Start Living (1948), Lincoln the Unknown (1932), and several other books.
One of the core ideas in his books is that it is possible to change other people's behavior by changing one's behavior towards them.