Getting to Yes : Negotiating an agreement without giving in
(Author) Roger FisherThe world's bestselling guide to negotiation. Getting to Yes has been in print for over thirty years, and in that time has helped millions of people secure win-win agreements both at work and in their private lives. Including principles such as: Don't bargain over positions Separate the people from the problem and Insist on objective criteria Getting to Yes simplifies the whole negotation process, offering a highly effective framework that will ensure success.
Roger Fisher
Roger Fisher was an American author, professor, and negotiation expert best known for his work in the field of conflict resolution. He co-authored the bestselling book "Getting to Yes: Negotiating Agreement Without Giving In" which revolutionized the way people approach negotiations. Fisher's writing style is clear, concise, and practical, focusing on practical strategies and techniques for resolving conflicts. His work has had a significant impact on the field of negotiation and conflict resolution, influencing countless individuals and organizations worldwide. "Getting to Yes" remains his most famous and enduring work, cementing his legacy as a pioneer in the field of negotiation.