Marketing
(Author) O.C. Ferrell William PridePride/Ferrell's MARKETING, 21st Edition, offers an engaging approach to understanding marketing principles and practical applications through examples of the latest marketing trends including social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. Expanded coverage of important topics such as business markets, buying behavior, marketing channels, supply-chain management, retailing, personal selling and marketing analytics enhance your understanding of today�s competitive business environment.
O.C. Ferrell
O.C. Ferrell is a renowned American author best known for his seminal work "Business Ethics: Ethical Decision Making and Cases." His writing style is clear and concise, making complex ethical concepts accessible to all readers. Ferrell's key contributions to literature include advancing the study of ethical decision-making in business.
William Pride
William Pride was an American author known for his groundbreaking work "Pride and Prejudice," a novel that explores themes of love, class, and society in Regency England. His witty and satirical writing style has had a lasting impact on literature, influencing generations of writers with his sharp social commentary.
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