The Effortless Experience : Conquering the New Battleground for Customer Loyalty
(Author) Matthew Dixon
Format:
Paperback
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Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.
Information
Publisher:
Portfolio
Format:
Paperback
Number of pages:
None
ISBN:
9780241003305
Publish year:
2013
Publish date:
Sept. 26, 2013
Matthew Dixon
Matthew Dixon is an award-winning author known for his bestselling book "The Challenger Sale." His writing style is straightforward and practical, offering valuable insights into sales strategies. Dixon's contributions to literature include revolutionizing the way sales professionals approach and engage with customers, making him a thought leader in the field.
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