The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Name: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Price: 26.99 GBP
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ISBN: 9780071364157

(Author) Margaret Mark

Format: Hardcover

Price: £26.99

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This text looks at the importance of product branding. It shows how branding works, how to manage it, and how to use branding strategically. Using studies of other powerful brands, this book shows that successful branding corresponds to basic patterns of archetypes found in the unconcious mind.

Information

Publisher:

McGraw-Hill Companies

Format:

Hardcover

Number of pages:

408

ISBN:

9780071364157

Publish year:

2001

Publish date:

Feb. 16, 2001

Margaret Mark

Margaret Mark is best known for her groundbreaking work "The Heroine's Journey," which revolutionized the understanding of female protagonists in literature. Her insightful analysis and feminist perspective have made her a leading voice in the study of women's narratives, inspiring countless writers to explore new possibilities in storytelling.