Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an integrated eBook and interactive teaching and learning tools that support the printed book.
Information
Publisher:
Cengage Learning EMEA
Format:
Paperback
Number of pages:
None
ISBN:
9781473725126
Publish year:
2016
Publish date:
April 18, 2016
O.C. Ferrell
O.C. Ferrell is a renowned American author best known for his seminal work "Business Ethics: Ethical Decision Making and Cases." His writing style is clear and concise, making complex ethical concepts accessible to all readers. Ferrell's key contributions to literature include advancing the study of ethical decision-making in business.
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