Building upon an innovative and integrative marketing framework, this book positions marketing simply as the art and science of creating value for customers, in order to capture value from customers in return.
Information
Publisher:
Pearson Education (US)
Format:
Paperback
Number of pages:
None
ISBN:
9780135094860
Publish year:
2010
Publish date:
Jan. 1, 2010
Gary Armstrong
Gary Armstrong is a renowned author known for his gripping novel "The Bridge of Lost Souls," which explores themes of redemption and forgiveness. His lyrical prose and intricate character development have captivated readers worldwide. Armstrong's contributions to literature include shedding light on the complexities of human emotions and relationships.
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