Information
Publisher:
McGraw-Hill Education
Format:
Hardcover
Number of pages:
None
ISBN:
9781260729184
Publish year:
2021
Publish date:
March 29, 2021
Roger Kerin
Roger Kerin is an esteemed author known for his groundbreaking work "Marketing: The Core," a widely used textbook in marketing education. His writing style is clear, concise, and practical, making complex concepts accessible to readers. Kerin's key contributions lie in his ability to simplify marketing principles for students and professionals alike.
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