Marketing Fashion Third Edition : Strategy, Branding and Promotion

(Author) Harriet Posner
Format: Paperback
38.00 Price: £33.00 (13% off)
In Stock

Marketing Fashion, Third Edition is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. Examples drawn from a broad range of fashion, textile and retail have been updated to include more on digital and emerging technologies, with an increased focus on sustainability issues. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. This extensively revised edition includes updated material on social media and digital technology including AI/AR/VR/UX and fashion in the metaverse, while also following recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and collaborations.

Information
Publisher:
Laurence King Publishing
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9781529420326
Publish year:
2024
Publish date:
Aug. 1, 2024

Harriet Posner

Harriet Posner, acclaimed author of "Whispers in the Wind," is known for her lyrical prose and ability to evoke deep emotions in readers. Her work explores themes of love, loss, and resilience, earning her a place among the most influential voices in contemporary literature.

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