Shareworthy : Advertising That Creates Powerful Connections Through Storytelling
(Author) Robin Landa
Format:
Hardcover
Price: £30.00
In Stock
Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive--and that audiences enthusiastically share.
Information
Publisher:
Columbia Business School Publishing
Format:
Hardcover
Number of pages:
None
ISBN:
9780231208260
Publish year:
2024
Publish date:
June 25, 2024
Robin Landa
Robin Landa is a renowned author known for her groundbreaking work "Advertising by Design." Her writing style is engaging and informative, blending creative concepts with practical advice. Landa has made significant contributions to the field of advertising and design, inspiring countless professionals with her innovative approach.