Differentiate or Die : Survival in Our Era of Killer Competition
(Author) Jack TroutA newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
Jack Trout
Jack Trout was a marketing expert known for coining the term "positioning" in his seminal book "Positioning: The Battle for Your Mind". His writing style was straightforward and practical, making complex marketing concepts accessible to all. Trout's key contribution to literature was revolutionizing the way businesses approach branding and marketing strategies.
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