Brainfluence : 100 Ways to Persuade and Convince Consumers with Neuromarketing

Roger Dooley is a renowned author, speaker, and expert in the field of neuromarketing. His most famous work, "Brainfluence," explores the intersection of neuroscience and marketing. Known for his engaging and accessible writing style, Dooley's key contributions to literature include shedding light on the subconscious drivers of consumer behavior.