The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Joseph Sugarman was an American advertising innovator known for his groundbreaking work in direct marketing. His most famous book, "Advertising Secrets of the Written Word," revolutionized the industry with its persuasive copywriting techniques. Sugarman's engaging and influential writing style continues to inspire marketers and writers alike.