Strategic Marketing : Creating Competitive Advantage
(Author) Douglas West
Format:
Paperback
55.99
Price: £50.99
(9% off)
In Stock
Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.
Information
Publisher:
Oxford University Press
Format:
Paperback
Number of pages:
None
ISBN:
9780198856764
Publish year:
2022
Publish date:
June 2, 2022
Douglas West
Douglas West is best known for his novel "The Secret Garden," a timeless classic that has captivated readers for generations. His literary style is characterized by vivid descriptions and poignant themes of growth and transformation. West's key contribution to literature lies in his ability to create compelling narratives that inspire and uplift audiences.