Information
Publisher:
Cengage Learning, Inc
Format:
Hardcover
Number of pages:
None
ISBN:
9780314011329
Publish year:
1993
Publish date:
Feb. 6, 1993
William G. Zikmund
William G. Zikmund was an American author known for his groundbreaking work in marketing research. His most famous book, "Business Research Methods," revolutionized the field with its comprehensive approach and practical insights. Zikmund's clear writing style and emphasis on real-world applications have made him a key figure in the literature of marketing research.