Influence, New and Expanded
The Psychology of Persuasion
(Author) Robert B PhD Cialdini"In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"--
Robert B PhD Cialdini
Dr. Robert B. Cialdini is a renowned psychologist known for his work in the field of social influence and persuasion. He is the author of the acclaimed book "Influence: The Psychology of Persuasion," which has become a seminal work in the field. Cialdini's research has had a significant impact on the study of persuasion and marketing, and his principles of influence have been widely adopted in various industries. His writing style is engaging and accessible, making complex psychological concepts easy to understand for a wide audience. Cialdini's contributions to literature have helped shape our understanding of human behavior and have had a lasting impact on the field of psychology.
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