Magic Words
(Author) Jonah Berger
Format:
HardCover
£25.00
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"A book about how to use words in a way that is most persuasive"--
Information
Publisher:
HarperCollins Publishers Inc
Format:
HardCover
Language:
en
ISBN:
9780063204935
Publish year:
2023
Publish date:
April 13, 2023
Jonah Berger
Jonah Berger is a renowned author and marketing professor, best known for his book "Contagious: How Things Catch On." His writing style is engaging and accessible, blending research with real-world examples. Berger's key contribution to literature lies in his exploration of the science behind viral ideas and products.
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