The articles ... in this [book] have been ... chosen from numerous different public press sources to provide ... information on marketing in the world today. [In this book] you will find articles that address marketing theory and application in a wide range of industries. In addition, the selections reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.
JOHN E RICHARDSON
John E. Richardson is a renowned American author best known for his novel "The Last Days of Night," a gripping historical fiction that explores the battle between Thomas Edison and George Westinghouse over the invention of the light bulb. Richardson's writing style is characterized by meticulous research and vivid storytelling, making him a standout in the literary world.