Misbehaving
The Making of Behavioural Economics
(Author) Richard H. Thaler
Format:
Paperback
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When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.
Information
Publisher:
Penguin Books Ltd
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9780241951224
Publish year:
2016
Publish date:
May 5, 2016
Richard H. Thaler
Richard H. Thaler is an American economist known for his pioneering work in behavioral economics. His most famous work, "Nudge," co-authored with Cass Sunstein, explores how small changes can influence decision-making. Thaler's writing is accessible and engaging, making complex economic concepts understandable to a wide audience.
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