Gain a thorough understanding of essential marketing principles with Pride and Ferrell's visually engaging, inviting MARKETING. This popular, proven presentation helps you develop the knowledge and decision-making skills to succeed in today's competitive business environment. In-depth coverage highlights fundamental marketing concepts and strategies while practical applications and real-world examples emphasize the latest in social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing in times of transition. This new edition also features expanded coverage of business markets and buying behavior, marketing channels and supply-chain management, retailing, personal selling and marketing analytics. MARKETING is essential for career success no matter what your background. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
William Pride
William Pride was an American author known for his groundbreaking work "Pride and Prejudice," a novel that explores themes of love, class, and society in Regency England. His witty and satirical writing style has had a lasting impact on literature, influencing generations of writers with his sharp social commentary.
Other related
