The Routledge Companion to Marketing Research
(Author) Len Tiu WrightThis single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis. Big data. Neuroscientific techniques and physiological measures. Voice prints. Human-computer interaction. Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice
Len Tiu Wright
Len Tiu Wright is best known for their novel "Small Silent Things," which explores themes of loss, grief, and redemption. Their literary style is characterized by poetic prose and introspective storytelling. Wright's key contribution to literature lies in their ability to capture the complex emotions of the human experience with honesty and sensitivity.