Social Science

Understanding Media

Name: Understanding Media
Price: 13.88 GBP
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ISBN: 9780415253970

(Author) Marshall McLuhan

Format: Paperback

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Written 20 years before the PC revolution and 30 years before the rise of the Internet, Marshall McLuhan believed that the message of electronic media foretold the end of humanity as it was known.

Information

Publisher:

London : Routledge

Format:

Paperback

Number of pages:

392

Language:

ISBN:

9780415253970

Publish year:

2001

Publish date:

May 18, 2001

Marshall McLuhan

Marshall McLuhan was a Canadian philosopher and media theorist known for his groundbreaking work "Understanding Media: The Extensions of Man." His unique writing style combined academic rigor with accessible language, revolutionizing the study of media and communication. McLuhan's key contribution to literature was his concept of the global village and the impact of media on society.