The Challenger Sale
How To Take Control of the Customer Conversation
(Author) Matthew Dixon
Format:
Paperback
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Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.
Information
Publisher:
Penguin Books Ltd
Format:
Paperback
Number of pages:
263
Language:
en
ISBN:
9780670922857
Publish year:
2013
Publish date:
Feb. 7, 2013
Matthew Dixon
Matthew Dixon is an award-winning author known for his bestselling book "The Challenger Sale." His writing style is straightforward and practical, offering valuable insights into sales strategies. Dixon's contributions to literature include revolutionizing the way sales professionals approach and engage with customers, making him a thought leader in the field.
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