Brand Failures
The Truth About the 100 Biggest Branding Mistakes of All Time
(Author) Matt HaigWhat do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost. Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig 's best-selling book, provides the inside-story of 100 major brand blunders that make for jaw-dropping reading. Brand Failures explores the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each. A tour of this fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.
Matt Haig
Matt Haig is a British author known for his novels, non-fiction books, and children's literature. His works often explore themes of mental health, identity, and the human experience. Haig's most notable works include "The Humans," a humorous and heartfelt novel about an alien experiencing life on Earth, and "Reasons to Stay Alive," a memoir detailing his struggles with depression and anxiety. Haig's writing style is characterized by its honesty, empathy, and wit, making his works accessible and relatable to readers of all ages. He has made significant contributions to literature by shedding light on mental health issues and promoting conversations around mental well-being. Haig's impact on the literary genre can be seen through his ability to connect with readers on a personal level and offer insights into the complexities of the human mind. His most famous work, "The Midnight Library," has received critical acclaim and has been praised for its poignant exploration of regret, second chances, and the power of choice.
Other related
