Fashion Brands : Branding Style from Armani to Zara

Name: Fashion Brands : Branding Style from Armani to Zara
Price: 24.99 GBP
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ISBN: 9780749464462

(Author) Mark Tungate

Format: Paperback

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This third edition explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.

Information

Publisher:

Kogan Page Ltd

Format:

Paperback

Number of pages:

228

ISBN:

9780749464462

Publish year:

2012

Publish date:

Oct. 3, 2012

Mark Tungate

Mark Tungate is a renowned author and journalist best known for his work "Adland: A Global History of Advertising." Through meticulous research and engaging storytelling, Tungate sheds light on the evolution of the advertising industry. His concise and impactful writing style has made him a respected voice in the world of literature.