The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands

(Author) Jean-Noel Kapferer
Format: Hardcover
Price: £36.99
In Stock

"The Luxury Strategy" has established itself as the definitive work on the essence of a luxury strategy, providing a thorough understanding of the unique (and often paradoxical) rules for successful luxury brand management. Completely revised and updated, the second edition of this classic text explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides a rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands

Information
Publisher:
Kogan Page Limited
Format:
Hardcover
Number of pages:
395
Language:
en
ISBN:
9780749464912
Publish year:
2012
Publish date:
Sept. 3, 2012

Jean-Noel Kapferer

Jean-Noel Kapferer is a renowned French marketing expert and author, known for his groundbreaking work "Strategic Brand Management." His writing style is clear and analytical, with a focus on practical applications in the business world. Kapferer's key contribution to literature lies in his innovative strategies for building and managing successful brands.

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