Kapferer on Luxury : How Luxury Brands Can Grow Yet Remain Rare

(Author) Jean-Noel Kapferer
Format: Paperback
Price: £32.99
In Stock
Information
Publisher:
Kogan Page Ltd
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9780749474362
Publish year:
2015
Publish date:
March 3, 2015

Jean-Noel Kapferer

Jean-Noel Kapferer is a renowned French marketing expert and author, known for his groundbreaking work "Strategic Brand Management." His writing style is clear and analytical, with a focus on practical applications in the business world. Kapferer's key contribution to literature lies in his innovative strategies for building and managing successful brands.

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