Alchemy
The Surprising Power of Ideas That Don't Make Sense
(Author) Rory Sutherland
Format:
Hardcover
Price: £0.00
Information
Publisher:
Ebury Publishing
Format:
Hardcover
Number of pages:
None
Language:
en
ISBN:
9780753556504
Publish year:
2019
Publish date:
May 9, 2019
Rory Sutherland
Rory Sutherland is a British author and behavioral economist known for his book "Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life." His writing style is witty and insightful, challenging conventional thinking in marketing and human behavior. Sutherland's work has significantly influenced the field of behavioral economics and marketing.
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