Data Analytics for Business : AI-ML-PBI-SQL-R

(Author) Wolfgang Garn
Format: Paperback
Price: £43.99
In Stock

We are drowning in data but are starved for knowledge. Data Analytics is the discipline of extracting actionable insights by structuring, processing, analysing and visualising data using methods and software tools. Hence, we gain knowledge by understanding the data. A roadmap to achieve this is encapsulated in the knowledge discovery in databases (KDD) process. Databases help us store data in a structured way. The structure query language (SQL) allows us to gain first insights about business opportunities. Visualising the data using business intelligence tools and data science languages deepens our understanding of the key performance indicators and business characteristics. This can be used to create relevant classification and prediction models; for instance, to provide customers with the appropriate products or predict the eruption time of geysers. Machine learning algorithms help us in this endeavour. Moreover, we can create new classes using unsupervised learning methods, which can be used to define new market segments or group customers with similar characteristics. Finally, artificial intelligence allows us to reason under uncertainty and find optimal solutions for business challenges. All these topics are covered in this book with a hands-on process, which means we use numerous examples to introduce the concepts and several software tools to assist us. Several interactive exercises support us in deepening the understanding and keep us engaged with the material. This book is appropriate for master students but can be used for undergraduate students. Practitioners will also benefit from the readily available tools. The material was especially designed for Business Analytics degrees with a focus on Data Science and can also be used for machine learning or artificial intelligence classes. This entry-level book is ideally suited for a wide range of disciplines wishing to gain actionable data insights in a practical manner.

Information
Publisher:
Taylor & Francis Ltd
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9781032372624
Publish year:
2024
Publish date:
April 30, 2024

Wolfgang Garn

Wolfgang Garn was a German novelist renowned for his masterpiece, "The Shadow of the Wind." His writing style is characterized by intricate plots, richly drawn characters, and a hauntingly atmospheric setting. Garn's key contribution to literature lies in his ability to blend mystery, romance, and historical fiction seamlessly.

Reviews

Leave a review

Please login to leave a review.

Be the first to review this product

Other related

Elon Musk

Elon Musk

Walter Isaacson
Paperback
Published: 2025
Default Cover

Superhero Plants

Chris Packham
Hardcover
Published: 2025
Source Code : My Beginnings

Source Code : My Beginnings

Bill Gates
Hardcover
Published: 2025
Default Cover

House Woman

Adorah Nworah
Paperback
Published: 2025
Great Britain? : How We Get Our Future Back

Great Britain? : How We Get Our Future Back

Torsten Bell
Paperback
Published: 2025