Kellogg on Marketing : The Marketing Faculty of the Kellogg School of Management

(Author) Alexander Chernev
Format: Hardcover
Price: £26.99
In Stock

The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management. You’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies. Readers will also find: Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands Strategies for creating loyal customers and developing personalization at scale Strategies for designing effective omni-channel marketing platforms Strategies for crafting a successful cross-platform communications campaigns Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programs An indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.

Information
Publisher:
John Wiley & Sons
Format:
Hardcover
Number of pages:
441
Language:
en
ISBN:
9781119906247
Publish year:
2023
Publish date:
April 17, 2023

Alexander Chernev

Alexander Chernev is a renowned author known for his groundbreaking work "The Power of Mindful Thinking." His writing style is characterized by clear, insightful prose that challenges readers to rethink their approach to decision-making. Chernev's contributions to literature lie in his ability to blend psychology and business concepts to create practical and impactful insights.

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