The Routledge Companion to Marketing Research

(Author) Len Tiu Wright
Format: Hardcover
215.00 Price: £205.00 (5% off)

This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research study and practice. Including original contributions from leading global specialists, this handbook covers many pioneering methods such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human-computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this is an essential tool for market researchers in academia and practice.

Information
Publisher:
Routledge
Format:
Hardcover
Number of pages:
512
Language:
en
ISBN:
9781138682788
Publish year:
2021
Publish date:
June 28, 2021

Len Tiu Wright

Len Tiu Wright is best known for their novel "Small Silent Things," which explores themes of loss, grief, and redemption. Their literary style is characterized by poetic prose and introspective storytelling. Wright's key contribution to literature lies in their ability to capture the complex emotions of the human experience with honesty and sensitivity.

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