Pyramid Principle, The
Logic in Writing and Thinking
(Author) Barbara MintoThis book reveals that the mind automatically sorts information into distinctive pyramidal groupings. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it
Barbara Minto
Barbara Minto is a renowned author known for her work in the field of business communication and problem-solving. She is best known for her book "The Pyramid Principle: Logic in Writing and Thinking," which revolutionized the way professionals present their ideas by introducing a structured approach to organizing thoughts and arguments. Minto's writing style is clear, concise, and analytical, reflecting her background as a former McKinsey consultant. Her contributions to literature have had a lasting impact on the business communication genre, influencing countless professionals to communicate more effectively and persuasively.