Sales & marketing

Global Marketing, Global Edition

Name: Global Marketing, Global Edition
Price: 70.80 GBP
Availability: InStock
ISBN: 9781292482712

(Author) Warren J. Keegan

Format: Paperback

£72.99 Price: £70.80 (3% off)

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Information

Publisher:

Pearson Education Limited

Format:

Paperback

Language:

ISBN:

9781292482712

Publish year:

2025

Publish date:

Dec. 26, 2025

Warren J. Keegan

Warren J. Keegan is renowned for his groundbreaking work "Global Marketing Management," a seminal text in the field of international business. His writing is characterized by a clear, concise style that simplifies complex concepts for readers. Keegan's key contributions to literature include shaping the way businesses approach global markets.