Customer 360 : How Data, AI, and Trust Change Everything

(Author) Martin Kihn
Format: Hardcover
22.99 Price: £20.99 (9% off)
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Become more competitive by developing a superior customer experience through data, AI, and trust - and get your organization ready for AI agents like Agentforce Customer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back. To demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Readers will learn about: Using exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails Getting ready to use exciting emerging technologies like AI agents and autonomous AI Organizing data around customers, prospects, and accounts—even if that data comes from many different sources in different formats Making new technologies an extension of your existing data investments so that both work better Choosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partner Handling internal stakeholders and dealing with change in a way that benefits the business For business leaders, executives, managers, and entrepreneurs, Customer 360: How Data, AI, and Trust Changes Everything is an essential read to understand and connect technology, people, processes, and strategy—truly the future of customer engagement—and leave competitors wondering what just happened.

Information
Publisher:
John Wiley & Sons
Format:
Hardcover
Number of pages:
263
Language:
en
ISBN:
9781394273614
Publish year:
2024
Publish date:
Nov. 4, 2024

Martin Kihn

Martin Kihn is an American author best known for his memoir "House of Lies," which inspired the hit TV show of the same name. His writing style is witty, insightful, and brutally honest. Kihn's work challenges societal norms and sheds light on the complexities of modern life.

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