Marketing 7.0
A Guide for Thinking Marketers in the Age of AI
(Author) Philip Kotler
Format:
HardCover
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Information
Publisher:
John Wiley & Sons Inc
Format:
HardCover
Language:
en
ISBN:
9781394329861
Publish year:
2026
Publish date:
March 23, 2026
Philip Kotler
Philip Kotler is a renowned marketing expert and author, best known for his groundbreaking book "Marketing Management." His writing style is clear, concise, and academic, making complex marketing concepts accessible to all. Kotler's key contributions to literature include shaping modern marketing theory and practice worldwide.
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