Brand Management : Principles and Applications for Effective Branding

Name: Brand Management : Principles and Applications for Effective Branding
Price: 34.99 GBP
Availability: InStock
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ISBN: 9781398611580

(Author) Jaywant Singh

Format: Paperback

Price: £34.99

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Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.

Information

Publisher:

Kogan Page Ltd

Format:

Paperback

Number of pages:

None

ISBN:

9781398611580

Publish year:

2024

Publish date:

May 3, 2024

Jaywant Singh

Jaywant Singh was a renowned Indian poet known for his iconic work "The Fragrance of Spring." His poetry seamlessly blended traditional Indian themes with modern sensibilities, creating a unique and timeless style. Singh's contributions to literature include enriching the poetic landscape with his evocative and captivating verses.