Applied Consumer Psychology
How to use psychological insights in marketing
(Author) Gareth J Harvey
Format:
Paperback
£39.99
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Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.
Information
Publisher:
Kogan Page Ltd
Format:
Paperback
Language:
en
ISBN:
9781398620797
Publish year:
2025
Publish date:
Dec. 3, 2025
Gareth J Harvey
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