Graphic Design
The New Basics, revised and expanded
(Author) Ellen LuptonOur bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.
Ellen Lupton
Ellen Lupton is a renowned graphic designer, curator, and author best known for her book "Thinking with Type." Her clear and engaging writing style makes complex design concepts accessible to all readers. Lupton's key contributions to literature include promoting design education and advocating for the power of typography in visual communication.
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