The Unfair Advantage : BUSINESS BOOK OF THE YEAR AWARD-WINNER: How You Already Have What It Takes to Succeed

(Author) Ash Ali
Format: Paperback
10.99 Price: £9.89 (10% off)
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This ground-breaking book exposes the myths behind startup success, illuminates the real forces at work and shows how they can be harnessed in your favour.The world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know. An Unfair Advantage is any element that gives you an edge over your competition. And we all have one.Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £5 billion), the authors show how to identify your own unfair advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success. From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.

Information
Publisher:
Profile Books Ltd
Format:
Paperback
Number of pages:
256
Language:
en
ISBN:
9781788167543
Publish year:
2020
Publish date:
Dec. 10, 2020

Ash Ali

Ash Ali is a renowned poet and author known for his masterpiece "Whispers of the Soul," a collection of heartfelt poems exploring the depths of human emotion. His lyrical style and profound insights have captivated readers worldwide, solidifying his legacy as a visionary in contemporary literature.

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