Switch
How to change things when change is hard
(Author) Dan Heath
Format:
Paperback
11.99
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Argues that the wants of the rational mind are often at odds with the desires of the emotional mind and that this conflict is a leading obstacle in making lasting changes and explains how people can overcome those conflicts to change their personal, professional, and spiritual lives.
Information
Publisher:
Cornerstone
Format:
Paperback
Number of pages:
322
Language:
en
ISBN:
9781847940322
Publish year:
2011
Publish date:
March 3, 2011
Dan Heath
Dan Heath is a bestselling author known for his book "Made to Stick: Why Some Ideas Survive and Others Die." His writing style is engaging and accessible, making complex concepts easy to understand. His key contribution to literature is his ability to help readers create compelling and memorable ideas.
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