The Long Tail
How Endless Choice is Creating Unlimited Demand
(Author) Chris Anderson
Format:
Paperback
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What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In t
Information
Publisher:
Cornerstone
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9781847940360
Publish year:
2009
Publish date:
July 2, 2009
Chris Anderson
Chris Anderson is a renowned author best known for his book "The Long Tail: Why the Future of Business is Selling Less of More." His writing style is clear and analytical, making complex ideas accessible to readers. His key contribution to literature is his exploration of the impact of digital technology on business and culture.