Sales & marketing

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Gap Selling

Gap Selling

Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price

Keenan
HardCover
Published: 2018
Product Innovation in the Global Fashion Industry

Product Innovation in the Global Fashion Industry

Byoungho Jin
HardCover
Published: 2017
Your Ad Ignored Here

Your Ad Ignored Here

Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings

Tom Fishburne
Paperback
Published: 2017
Branding For Dummies

Branding For Dummies

Bill Chiaravalle
Paperback
Published: 2015
Default Cover

Philosophy of Marketing

Mark Tadajewski
Packaging Design

Packaging Design

Successful Product Branding From Concept to Shelf

Marianne R. Klimchuk
Paperback
Published: 2013
Fashion Marketing

Fashion Marketing

Theory, Principles & Practice

Marianne Bickle
Paperback
Published: 2010
Arts Marketing Insights

Arts Marketing Insights

The Dynamics of Building and Retaining Performing Arts Audiences

Joanne Scheff Bernstein
HardCover
Published: 2006
ZAG

ZAG

The #1 Strategy of High-Performance Brands

Marty Neumeier
Paperback
Published: 2006
How Brands Become Icons

How Brands Become Icons

The Principles of Cultural Branding

D.B. Holt
HardCover
Published: 2004
The Art Firm

The Art Firm

Aesthetic Management and Metaphysical Marketing

Pierre Guillet de Monthoux
HardCover
Published: 2004
The Layout Book

The Layout Book

Gavin Ambrose
Paperback
Published: 2027