Celebrate the history and explore the unique universe of tokidoki in this 400-page monograph Tokidoki, which translates to "sometimes" in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and has emerged as a sought-after global lifestyle brand. Tokidoki has managed to develop commercial public collaborations, with brands and organizations like Sephora, Levi's, MLB, the San Francisco Giants, and T-Mobile, while also developing more artistic partnerships with Karl Lagerfeld and the Guggenheim museum, and crossovers with other iconic pop culture characters like Barbie, Hello Kitty, Marvel heroes, and Peanuts.
Simone Legno
Simone Legno is an Italian artist and designer best known for creating the iconic Tokidoki brand. His colorful and whimsical characters have gained worldwide recognition and have been featured on a wide range of products. Legno's work blends elements of Japanese pop culture with his own unique style, making him a standout figure in the world of contemporary art and design.
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