Transforming Supply Chains : Realign your business to better serve customers in a disruptive world

"Customers have become increasingly demanding, and the operating environment has become more turbulent and complex. Mature companies wishing to survive and thrive in the coming decades must transform themselves to become flexible and market responsive...But where to start this transformation journey?...This book describes the path to a different paradigm, where a set of tailored supply chains are used for in-built flexibility and adaption as the world changes, and where internal and digital capabilities are consciously aligned with the customers and strategies they serve.[This book] builds on John Gattorna's seminal dynamic alignment framework; and he and...Deborah Ellis review the analytics and decision-making tools needed to be effective in the digital age..."--back cover.