The Housefly Effect : How Nudge Psychology Steers Your Everyday Behaviour

An accessible, fun and practical introduction to behavioural science, featuring insightful examples from the laboratory, advertising and marketing, as well as from daily life.How do house flies help save millions of euros? Presented with the image of a fly in toilet bowls in airports, cafes and other public places, men - without realizing it - aim better and splash less, thereby reducing[Bokinfo].