Give Yourself a Nudge : Helping Smart People Make Smarter Personal and Business Decisions

Ralph L. Keeney is a renowned decision analyst and author, known for his influential work in decision-making and risk analysis. His book "Value-Focused Thinking: A Path to Creative Decisionmaking" is a seminal work in the field, offering a systematic approach to making complex decisions. Keeney's clear and practical writing style has made his work accessible to a wide audience, and his contributions have had a lasting impact on the study of decision-making.