Ogilvy on Advertising
(Autor) David OgilvyA candid and indispensable primer on all aspects of advertising from the man Time has called " the most sought after wizard in the business" . 223 photos.
David Ogilvy
David Ogilvy (1911-1999) was a renowned advertising executive and author known for his influential work in the field of advertising. He founded the advertising agency Ogilvy & Mather, which became one of the largest and most successful agencies in the world.
Ogilvy's most notable works include "Confessions of an Advertising Man" and "Ogilvy on Advertising," which are considered classics in the advertising industry. His writing style is characterized by its straightforward and practical approach, focusing on the principles of effective advertising.
Ogilvy's contributions to literature include revolutionizing the field of advertising with his emphasis on research, creativity, and honesty in communication. His impact on the advertising industry continues to be felt today, as his principles are still widely studied and applied by advertisers around the world.
His most famous work, "Confessions of an Advertising Man," remains a must-read for anyone interested in advertising, marketing, or business. David Ogilvy's legacy as a pioneer in advertising and a prolific author continues to inspire and influence generations of marketers and advertisers.
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