Misbehaving : The Making of Behavioural Economics

Name: Misbehaving : The Making of Behavioural Economics
Price: 10,99 GBP
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ISBN: 9780241951224

(Autor) Richard H. Thaler

Formato: Paperback

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When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.

Information

Editorial:

Penguin Books Ltd

Formato:

Paperback

Número de páginas:

None

ISBN:

9780241951224

Año de publicación:

2016

Fecha publicación:

5 de Mayo de 2016

Richard H. Thaler

Richard H. Thaler is an American economist known for his pioneering work in behavioral economics. His most famous work, "Nudge," co-authored with Cass Sunstein, explores how small changes can influence decision-making. Thaler's writing is accessible and engaging, making complex economic concepts understandable to a wide audience.